In a world where most consumers think and act 'digital-first,' financial marketers must leverage new technologies enabling personalized interactions and offers — in real time, and in any channel. Fintechs have the edge over traditional institutions... for now. But this will shrink as more banks and credit unions embrace AI tools.

Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your program.

What it takes to adapt to the new age of customer centricity