We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Articles

Latest Articles

You are showing results for:

Refine Articles
March 29, 2021
MediaPost

Agencies Have Their Sights Set On Their Targets, Audience That Is

Organizations are under increasing pressure to stay competitive and create connected experiences. Having technology in place that enables you to understand the characteristics of your target audience, with the ability to course correct the composition of your target audience groups in real-time, can put marketers in a better position to adapt to changing consumer trends.
Author: Michael McLaren
March 03, 2021
Toolbox Marketing

Transforming Digital Customer Experiences With Data

As marketers continue to prioritize transforming digital customer experiences in 2021, they must focus on using new data and technology practices, including zero- and second-party data collection and cloud implementation, shares, Beth Billingsley, senior director, tech strategy, Merkle.