Continuing its acquisition legacy, on July 15, 2019, Dentsu Aegis Network (DAN) announced that it had acquired Mumbai-based data analytics firm Ugam to scale up their expertise in data, analytics, and technology.
Hyper-personalization is increasingly becoming the success formula behind one-to-one campaigns. This makes targeting much more precise with the help of hundreds and thousands of customer attributes and behavior signals collected from a variety of sources (offline and online) almost in a real-time manner.
If you are truly interested in meeting consumer expectations, you’ll not only be measuring and tracking those experiences but also consistently making updates to improve them.
Nonprofits today face significant challenges in providing a world-class experience to their valued constituents. Fraught with organizational silos in their programs and services, nonprofits find themselves with a limited understanding of their constituents. Who are they? How do they engage with nonprofits? What are the touchpoints and interactions that are most important to them?
Marketing is rapidly evolving towards a common goal of delivering highly personalized customer experiences in the moment, and marketers need to strongly evaluate identity resolution capabilities as a core asset required to achieve these goals.