Articles

It’s no surprise that marketing has changed a lot in the past decade. You and I, we’re consumers, and I’m sure we can agree that the way we engage with brands today is vastly different from how we interacted a decade ago.

Marketers have been looking to level up their efforts as of late, as evidenced by topics like “modern marketing” and “advertising solutions” being among the most-consumed topics last week across brands and agencies, respectively, according to Bombora Company Surge.

For businesses large and small, 2022 will become the breakthrough year when sales registers grasp the impact of social media. By year’s end, we will better understand social shoppers and the role brands can play in terms of selling, branding, and marketing.

Every year, nonprofit marketers focus on the sprint that is year-end fundraising from Giving Tuesday through the end of the year. And every year, we say this feels like it’s all happening sooner — and it actually is

Over the past few years, marketing has become the primary user and owner of customer experience technologies, taking the reins from its IT counterpart. Forward-thinking marketing teams are creating quick solutions to meet the needs of today’s fast-moving and ever-changing consumers.

Location, location, location. This week’s trending intent-data topics are all about -- you guessed it -- location-based marketing. It also happens to be the intent topic with the biggest gap in interest among brands and agencies, as measured by Bombora Company Surge.

Customer data platforms (CDP) can offer several benefits to companies. They can simplify the setup required to build a unified customer view across the organization and help marketers access data in real-time and operationalize it. But what does a successful CDP implementation actually look like, and what does it require? She discusses this in this article.

I am a believer in the power of stories. On a human level, stories lead to empathy. If we acknowledge that all of our unique stories are worth telling and being listened to, we take the first step toward understanding each other. The same holds true for brands.