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November 20, 2018
NonProfit Pro

Shake It Up: Shifting Your Strategy in the Disruption Economy

In today’s market, all nonprofit organizations should objectively ask and answer hard questions about their impact, solvency, relevancy and opportunities. And as an outcome, they need to act differently—diversify their revenue streams, approach their fundraising work in new ways and shift their strategies.
Author: Christy McWilliams
November 15, 2018

The Right Way to Write Loyalty Copy

Loyalty360 recently sat down with Copy Director, J. Autumn Nelson, to discuss the future of loyalty messaging. Here’s what we found out.
November 06, 2018
Martech Advisor

Finding and Recommending the Right Customer Data Capability

Brands are often missing several core marketing technology capabilities across their ecosystems. Many need to solve numerous MarTech challenges, with central data storage as a chief issue. Often, due diligence reveals that a customer data platform (CDP) is the answer to solving a brand’s central data storage challenges while maintaining overall flexibility within the rest of its tech stack.
Author: Evan Lantz
Topics: Marketing Technology