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September 20, 2018
NonProfit Pro

People-Based Marketing: Reading the Signals

From a marketing perspective, signals play an equally crucial role in nonprofit fundraising efforts. We tend to focus heavily on communicating the right message in the right place at the right time—a key component of our overall approach. But after we deliver our message, are we actively listening for feedback?
Author: Richard Heimsoth
September 18, 2018
Martech Advisor

Are you Prepared for Account-Based Marketing?

As account-based marketing (ABM) has gained traction in recent years, clients have grapple with a common martech issue that is foundational to realizing ABM’s value: identity resolution. This article by, Phil Marsalona, Marketing Technology Consultant at Merkle, will help you enable identity resolution for your ABM strategy.
Author: Phil Marsalona
August 23, 2018
MarTech Advisor

Identity Resolution and CDP (Customer Data Platform)

In the world of martech, virtually every roadmap and investment strategy includes a CDP (Customer Data Platform) capability. But, not all CDPs are alike. However, one of the foundational and most coveted functionalities is a persistent and consistent view of the consumer’ says, Derek Galier, Vice President/Partner, Strategy Consulting at Merkle
Author: Derek Galier