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March 23, 2020
MarTech Advisor

The Barriers to Great Personalization

From mass media to digital messaging, marketers are rapidly moving toward a place of hyper-personalized engagement. Companies are wrestling to address consumers’ expectations that brands know who they are.
Author: Matthew Mobley
March 18, 2020
Dentsu Aegis Network Singapore

Navigating COVID-19: DAN Singapore's Guide for Marketers

Dentsu Aegis Network Singapore’s Guide for Marketers provides essential insight on how marketers can safeguard business performance amid the COVID-19 pandemic. Get the full report now.
March 16, 2020
Total Retail

How Retailers Can Prepare for Disruption From COVID-19

With current concerns about the impending severity of COVID-19, consumers are taking steps to prepare for personal impact — even to the point of major retailers selling out of supplies such as water and hand sanitizer. Another consideration for retailers, however, should be peripheral effects on the entirety of the supply chain, given China's heavy hand in our manufacturing and shipping economy.
Author: Kerri Driscoll
February 25, 2020

3 Step Identity Strategy for Hyper-Personalization

Marketing is being revolutionized by innovative, direct-to-consumer brands who engage consumers through hyper-personalized experiences. Hyper-personalized means targeted, relevant experiences at every encounter with the brand.
Author: Matt Austin