The old establishment and business models have been disrupted by new innovative startups, providing a digital-first experience. Consumer preferences and the application of technology are evolving rapidly. Where is your company on the curve of transformation?
The defining characteristic of today’s most successful brands is a full-scale, customer-centric business strategy that places people at the core of everything they do.
Always two steps ahead, successful marketers are planning for 2020 as their consumers buy turkeys and decorate the house. Next year is right around the corner and, if you haven’t already started, it’s time to tackle your first quarter consumer engagement strategy. Leverage the tactics below to build the foundation for 2020, your best year yet.
First-party data is information that companies collect directly from the consumer, and allows for personalized and compelling interactions with customers. This valuable data can be collected effectively both through loyalty programs and promotions.
With marketers spending more and more of their budget on personalization tactics, the need for people-based marketing strategies is growing and customer relationship marketing (CRM) is beginning to evolve.
How can a centralized analytics team help not only break down organizational silos but also help learn more about your customers and their behaviors across channels? This team model allows visibility into learnings that can be applied across media/channels and share knowledge/data across teams to enable a meaningful customer journey.