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July 09, 2020
Digital Pi Blog Post

What Is SOC2 and Why It Does It Matter?

Service and Organisation Controls (SOC 2) is a set of standards from the American Institute of Certified Public Accountants (“AICPA”) that outline recommended policies and controls needed to support security. While many of the controls are focused on data security, there are also controls in place to ensure that effective management and oversight are in place that are also critical to security.
Topics: B2B
June 24, 2020
MarketingProfs

How B2B Marketers Can Align With the Self-Directed Buyer Journey

For the past decade, B2B marketers have aspired to achieve the level of personalization now common in B2C marketing, particularly among disruptive direct-to-consumer brands. Yet, 42% of B2B marketers say their marketing efforts are not fully personalized, although 77% agree that personalization builds better customer relationships.
Author: Michael McLaren
June 11, 2020
AW360

Account Based Marketing Can Deliver Results If Used As Part of This Framework

The COVID-19 pandemic has upended every aspect of our business and personal lives in a record period, forcing organizations to entirely rethink their business strategies. Short-term cost measures like hiring freezes, travel bans, and furloughs are in place, with companies now looking at long-term initiatives to transform their businesses into digital-first operations.
Topics: B2B