We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.


Latest Articles

You are showing results for:

Refine Articles
March 23, 2020
MarTech Advisor

The Barriers to Great Personalization

From mass media to digital messaging, marketers are rapidly moving toward a place of hyper-personalized engagement. Companies are wrestling to address consumers’ expectations that brands know who they are.
Author: Matthew Mobley
March 18, 2020
Dentsu Aegis Network Singapore

Navigating COVID-19: DAN Singapore's Guide for Marketers

Dentsu Aegis Network Singapore’s Guide for Marketers provides essential insight on how marketers can safeguard business performance amid the COVID-19 pandemic. Get the full report now.
March 16, 2020
Total Retail

How Retailers Can Prepare for Disruption From COVID-19

With current concerns about the impending severity of COVID-19, consumers are taking steps to prepare for personal impact — even to the point of major retailers selling out of supplies such as water and hand sanitizer. Another consideration for retailers, however, should be peripheral effects on the entirety of the supply chain, given China's heavy hand in our manufacturing and shipping economy.
Author: Kerri Driscoll
February 25, 2020

3 Step Identity Strategy for Hyper-Personalization

Marketing is being revolutionized by innovative, direct-to-consumer brands who engage consumers through hyper-personalized experiences. Hyper-personalized means targeted, relevant experiences at every encounter with the brand.
Author: Matt Austin