Articles

With the release of COVID-19 vaccines, there seems to be a promising future with movement toward a “hybrid” normal. Industries, including pharmaceuticals (pharma), have accelerated their shift toward a fully digital landscape during the past 12 months.

In this week's column, Michael McLaren discusses the surge in "account-based marketing" and "international marketing" searches.

There was a lot of skepticism pre-pandemic about video replacing in-person communications, but that’s no longer the case. Video -- due to its richness, individualization and newfound ability to scale -- is that personal connection for customer engagement.

In this week's column, Michael McLaren focuses on intent trends around marketing tactics that are less dependent on the fickleness of customers’ perceptions.

Businesses will continue to rapidly transform their go-to-market approaches and customer relationship management strategies in 2021 to meet ever-evolving consumer needs. How will customer experience evolve in the new year?

Today's SERPs are riddled with shopping ads, Quick Answers, popular products, and videos. Key elements marketers must master in 2021 to stay ahead of the search marketing curve.

As marketers prepare for 2021, it is more critical than ever to show the return on investment (ROI) and value of your marketing programs in order to justify continuous investment.

In this week's MediaPost column, Michael McLaren shares that brand building is a main area of focus for marketers as we begin 2021.