In B2B marketing, it’s important to tell customers and prospects about the products and “solutions” that help them do their jobs, Michael Watts of Merkle writes.

From mass media to digital messaging, marketers are rapidly moving toward a place of hyper-personalized engagement. Companies are wrestling to address consumers’ expectations that brands know who they are.

Dentsu Aegis Network Singapore’s Guide for Marketers provides essential insight on how marketers can safeguard business performance amid the COVID-19 pandemic. Get the full report now.

With current concerns about the impending severity of COVID-19, consumers are taking steps to prepare for personal impact — even to the point of major retailers selling out of supplies such as water and hand sanitizer. Another consideration for retailers, however, should be peripheral effects on the entirety of the supply chain, given China's heavy hand in our manufacturing and shipping economy.

Audit your prospecting tactics and targeting to put thought behind how to minimize COVID-19’s effect on your typical marketing traffic.

With the seismic impact of COVID-19 and a quickly evolving environment leading to dynamic changes, it is important for the travel industry to understand the appropriate role to play.

Marketing is being revolutionized by innovative, direct-to-consumer brands who engage consumers through hyper-personalized experiences. Hyper-personalized means targeted, relevant experiences at every encounter with the brand.