November 11, 2020
BeetTV
Merkle’s Merkury ID Goes To MediaMath’s SOURCE
Little by little, inventions and partnerships are working to heal a digital advertising world wounded by the erosion of third-party identity tracking. In the latest, MediaMath’s Source buying DSP is integrating another identity solution, purporting to support the identification of consumers across devices on premium publishers’ sites, without cookies.
Topics:
Identity Resolution