Articles

If you’ve been reading lately about the “future of work” concept, it has probably been in the context of human resources or operations. Many have focused on the logistics of working from home, the recruiting process for building a remote workforce or the technology required to provide digital shopping experiences.

SEO and UX are typically handled by different teams and thought of as separate initiatives. At a surface level, it makes sense; one focuses on ensuring discoverability on search engines, while the other works to build a site that provides engaging, relevant content to users.

The days of cold, rational B2B sales and marketing based solely on product details and features are coming to an end — and that’s a good thing.

“Experiential marketing” is back in the top spot of content consumption by marketers, as measured by Bombora Company Surge. In a hybrid environment, increasingly driven by purpose-driven consumers, expectations of the value exchange we get from experiences has fundamentally changed — which can have interesting implications for today’s organizations.

The modern age heavily features information overload, with constant competing demands for our attention and patronage. In response, brands strive to deliver leading-edge customer experiences that support an exasperatingly difficult-to achieve need for 1:1 relevancy. It is often assumed that new tools must be built and new sources of data developed in order to reach that modern nirvana.

As the ongoing growth debate between customer retention and acquisition continues, one thing is for certain: managing the entire “customer lifecycle” is arguably the most important aspect of marketing today.

Promotions fuel consumer data collection and drive identity, resulting in personalized experiences, messaging and product recommendations

Companies are strategizing for the new fiscal year ahead. Whether they’re looking at where agencies will be needed for outsourcing work or making a change due to poor performance of the incumbent, now is the time to both embrace intent data and capitalize on surging topics.