Articles

Little by little, inventions and partnerships are working to heal a digital advertising world wounded by the erosion of third-party identity tracking. In the latest, MediaMath’s Source buying DSP is integrating another identity solution, purporting to support the identification of consumers across devices on premium publishers’ sites, without cookies.

Customer Data Platforms (CDPs) are no longer just a popular acronym around the industry. Carly French, marketing technology strategy consultant, Merkle, dives into the value CDPs bring to media channels, including direct platform integrations and integrated media orchestration .

Merkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainable basis of identity.

In the last week, we saw increased intent among brands for “lead-to-account matching.” As brands work to close out the year, they’re likely facing internal pressure to close active pipelines.

What do we mean by customer identity, data capture, and connection levels? We’re talking about detailed data flow documentation, which captures customer engagement points, the data (specifically identity data) captured at these points, and how these data points flow through internal and external systems and ultimately contribute to a holistic view of your customer.

Last week we looked at customer loyalty, acquisition costs, and in-app advertising. Now, less than a week from the U.S. election, we’ll review some interesting inflection points in intent data.

In September 2019, we discussed the definition and impact of the “Amazon Effect” in personalized health, a phenomenon we suggested would shape a “future of hyper-personalization in healthcare marketing.” One year on, in a health environment where change has been accelerated by COVID-19, the products and services offered by Amazon in this vertical have rapidly evolved