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December 20, 2018
MarTech Advisor

Fast Tracking Identity Resolution

Achieving a complete view of the consumer is what all clients are solving for, but it is hard, and the hardest part is wrangling various sources of digital data in a way that allows for easy integration with a client’s known consumer universe.
Author: Alexander Macht
Topics: Marketing Technology
December 06, 2018
MarTech Advisor

The Modern Marketing Suite – Do We Finally Have an Alternative to the Franken-stack?

Leading MarTech software providers have long promised an integrated MarTech technology suite, allowing brands to seamlessly achieve modern marketing capabilities without building and integrating a “Franken-stack.” Through this article, Justin Wolf, Senior Director, Customer Strategy Group at Merkle will explore these Franken-stacks and what makes up a modern marketing suite.
Author: Justin Wolf