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February 24, 2022
Media Post

Clients Are Digging Into 'Modern Marketing'

Marketers have been looking to level up their efforts as of late, as evidenced by topics like “modern marketing” and “advertising solutions” being among the most-consumed topics last week across brands and agencies, respectively, according to Bombora Company Surge.
Author: Michael McLaren
February 22, 2022
destinationCRM

Never Mind the Metaverse—Social Shoppers Are Here Now

For businesses large and small, 2022 will become the breakthrough year when sales registers grasp the impact of social media. By year’s end, we will better understand social shoppers and the role brands can play in terms of selling, branding, and marketing.
Author: Graeme Jamieson
February 21, 2022
NonProfit Pro

It’s Q1: Time to Start Year-End Planning

Every year, nonprofit marketers focus on the sprint that is year-end fundraising from Giving Tuesday through the end of the year. And every year, we say this feels like it’s all happening sooner — and it actually is
Author: Lisa Dick
February 18, 2022
Martech Series

The New CX Stack Makes the Business the Boss

Over the past few years, marketing has become the primary user and owner of customer experience technologies, taking the reins from its IT counterpart. Forward-thinking marketing teams are creating quick solutions to meet the needs of today’s fast-moving and ever-changing consumers.
Author: Phil Marsalona
February 09, 2022
ToolBox Marketing

What a Successful CDP Implementation Actually Looks Like

Customer data platforms (CDP) can offer several benefits to companies. They can simplify the setup required to build a unified customer view across the organization and help marketers access data in real-time and operationalize it. But what does a successful CDP implementation actually look like, and what does it require? She discusses this in this article.
Author: Carly French
February 07, 2022
Street Fight

How Data Provides a Two-Way Story to Drive Performance

I am a believer in the power of stories. On a human level, stories lead to empathy. If we acknowledge that all of our unique stories are worth telling and being listened to, we take the first step toward understanding each other. The same holds true for brands.
Author: Suzy Jackson
In Our Company