In today’s market, all nonprofit organizations should objectively ask and answer hard questions about their impact, solvency, relevancy and opportunities. And as an outcome, they need to act differently—diversify their revenue streams, approach their fundraising work in new ways and shift their strategies.

The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will Google Express factor into it?

Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning tools.

With the proliferation of martech and adtech tools over the past ten years, there’s no shortage of technology platforms available to help marketers understand, target and communicate with consumers more effectively.

In attempts to be more relatable, brands are focusing on developing personalities and purposes, while sweeping activities like data collection under the rug. The problem becomes magnified when it involves healthcare companies – organizations that trade in some of the most sensitive and intimate information.

Loyalty360 recently sat down with Copy Director, J. Autumn Nelson, to discuss the future of loyalty messaging. Here’s what we found out.

Brands are often missing several core marketing technology capabilities across their ecosystems. Many need to solve numerous MarTech challenges, with central data storage as a chief issue. Often, due diligence reveals that a customer data platform (CDP) is the answer to solving a brand’s central data storage challenges while maintaining overall flexibility within the rest of its tech stack.

Crawlers are technical but understandable thanks to Microsoft's Senior Program Manager Frédéric Dubut's presentation at SMX East.