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Brands may be at Google’s mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce their CPC pain.
Nonprofits have learned how to generate massive ROI by turning data into personalized marketing messages. Smart banks and credit unions will steal their playbook.
Topics: Financial Services
As a marketer, your ability to provide optimized customer journeys across media and channels throughout the customer life cycle has a positive impact on both your customer and your brand.
Today, most brands are bringing a variety of goals to social media and content marketing: from listening and research to marketing and engagement to sales and CRM.