Articles

Anne-Marie Schaffer, EVP, general manager of retail and consumer goods, auto and mobility for Merkle, shares insight on new solutions and approaches retail marketers may want to consider as they head toward the holiday selling season.

2020 has ushered drastic changes for brands as they think about migrating to an in-house or hybrid model. In this article, Janine Flaccavento, SVP, media and new stream media solution lead at Merkle, offers insight into how agencies can help guide partners through the in-housing process.

This week we’ll look at how terms that were trending in late June are faring today. By June, most U.S. states had reopened. Black Lives Matters protests were growing worldwide, and retail sales grew more than expected.

Uncertainty is a certainty for 2021, but there are some clear and predictable expectations around identity that marketers can capitalize on, with the shift away from third-party cookies and other markers like Apple’s Identifier for Advertisers (IDFA). Here’s what you need to know.

United Airlines recently announced a plan to mortgage its MileagePlus frequent flyer program to secure a $5 billion loan. Its loyalty program is valued at around $20 billion as a standalone business, comprising about 12% of United’s overall 2019 revenue and providing a much-needed lifeline to the airline as it continues to weather the COVID-19 storm.

Well before the COVID-19 pandemic was on anyone’s radar, B2B marketers were being challenged to keep pace with the seamless experiences that customers have come to expect on the consumer sides of their lives.

We’re in the final month of a contentious presidential election cycle while still reconciling with an unpredictable global pandemic. Marketers know and feel these pressures, as displayed by this week’s data.