The credit card market is dominated by large national issuers with deep pockets, national scale, and many products. The competition is formidable, but not unbeatable. Community and regional financial institutions have their own advantages, including local, personal data. If they leverage those advantages, they can succeed beyond expectations.
Topics: Banking & Consumer Finance
With the sunshine of summer finally upon us it seems silly to focus on the colder months ahead, but marketers know that future success depends on plans made today. Leveraging the strategies outlined below, take the first steps to reach your target audience during fourth quarter’s major marketing milestones.
The donor giving path today is very different from that of the past. Not so long ago you could draw a straight line from the mailbox to a donation. But for modern constituents—the Baby Boomers, Gen Xers and Millennials alike—their journey is far more tangled.
Continuing its acquisition legacy, on July 15, 2019, Dentsu Aegis Network (DAN) announced that it had acquired Mumbai-based data analytics firm Ugam to scale up their expertise in data, analytics, and technology.
Hyper-personalization is increasingly becoming the success formula behind one-to-one campaigns. This makes targeting much more precise with the help of hundreds and thousands of customer attributes and behavior signals collected from a variety of sources (offline and online) almost in a real-time manner.