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August 13, 2019
The Financial Brand

5 Ways Community Banks & Credit Unions Can Compete in Credit Cards

The credit card market is dominated by large national issuers with deep pockets, national scale, and many products. The competition is formidable, but not unbeatable. Community and regional financial institutions have their own advantages, including local, personal data. If they leverage those advantages, they can succeed beyond expectations.
Author: Marc Bellanger
Topics: Banking & Consumer Finance
July 18, 2019
MarTech Advisor

Hyper-Personalization: The Role of Data and Technology

Hyper-personalization is increasingly becoming the success formula behind one-to-one campaigns. This makes targeting much more precise with the help of hundreds and thousands of customer attributes and behavior signals collected from a variety of sources (offline and online) almost in a real-time manner.