Selling on Amazon requires a different approach than advertising on Google. Customers behave differently on each platform, the capabilities vary, and selling parameters are not the same.

Looking for insights into newer markup options and advanced structured data? Alexis Sanders shares additional pointers to help you refine, update and optimize your content.

Machine learning (ML) has grown consistently in worldwide prevalence. Its implications have stretched from small, seemingly inconsequential victories to groundbreaking discoveries.

Much like strands of DNA, the health world is dividing and recombining market variables. Shifting legislative sands and the pace of digitally driven customer-centricity are altering conversations between Rx brands, patients, physicians, and other stakeholders.

As Facebook has become increasingly embedded in the lives of millions around the world, its importance has also grown for nonprofit organizations as a vital channel for engaging with existing and potentially new supporters and donors.

Commencing GDPR Takeover Week, Merkle's Nick McCarthy, SVP, EMEA Data Solutions explains how advertisers must come to terms with the full extent of their responsibilities in a post-GDPR world.

Andy Taylor discusses Google's new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.

You may associate behaviorally triggered emails with e-commerce, but Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment.