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October 27, 2020
Retail Customer Experience

5 things for marketers to be thankful for this holiday

Anne-Marie Schaffer, EVP, general manager of retail and consumer goods, auto and mobility for Merkle, shares insight on new solutions and approaches retail marketers may want to consider as they head toward the holiday selling season.
Author: Anne-Marie Schaffer
Topics: Retail & Consumer Goods | Performance CreativeCustomer Relationship Management (CRM) & Direct MarketingPromotions & Customer Loyalty Solutions
October 13, 2020
CMO by Adobe Blog

How your loyalty program drives shareholder value

United Airlines recently announced a plan to mortgage its MileagePlus frequent flyer program to secure a $5 billion loan. Its loyalty program is valued at around $20 billion as a standalone business, comprising about 12% of United’s overall 2019 revenue and providing a much-needed lifeline to the airline as it continues to weather the COVID-19 storm.
Topics: Promotions & Customer Loyalty Solutions