Many put more thought into their coffee orders than their health care coverage. Perhaps the industry needs to try a new approach to customer engagement. One need look no further than the ubiquitous Starbucks brand for inspiration.
How have Amazon's changes to sponsored brand ads affected performance, and how should marketers adjust their strategies? Read on to find out.
Topics: Retail & Ecommerce
Too many card issuers focus their credit-card marketing on the wrong target. Existing, moderately active cardholders represent the best potential. Gabriella Dera, VP of Strategy at Merkle, explains.
When a lack of advertiser control -- whatever the platform's motives -- results in unintended purchases, trust inevitably erodes.
Topics: Customer Experience
Artificial intelligence isn't nearly as daunting when you embrace it for what it can do today.
Topics: Marketing Technology
From a marketing perspective, signals play an equally crucial role in nonprofit fundraising efforts. We tend to focus heavily on communicating the right message in the right place at the right time—a key component of our overall approach. But after we deliver our message, are we actively listening for feedback?
As account-based marketing (ABM) has gained traction in recent years, clients have grapple with a common martech issue that is foundational to realizing ABM’s value: identity resolution. This article by, Phil Marsalona, Marketing Technology Consultant at Merkle, will help you enable identity resolution for your ABM strategy.