What it takes to adapt to the new age of customer centricity

The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature rollouts should continue to be helpful into the new year.

Modern advertising plays a proxy role, giving brands the opportunity to project a personality and proposition to the masses. We are coming to the end of the advertising age; that doesn't mean the end of creativity — in fact, the opposite, writes, Evan Nicholson, Sr. Director, Personalization and Experience Optimization Strategy at Merkle.

Companies should focus on working seamlessly across all channels, consolidating recurring tasks, leveraging data and instilling credibility in all aspects.

Brands need to invest resources into feed management and utilize format variations to ensure they appear in as many relevant queries as possible.

Achieving a complete view of the consumer is what all clients are solving for, but it is hard, and the hardest part is wrangling various sources of digital data in a way that allows for easy integration with a client’s known consumer universe.

Five fundamental steps to launch a successful patient fundraising program.