January 13, 2022
Toolbox Marketing
How To Raise the CX Bar by Strategically Collecting and Operationalizing Data
Today, brands must strategize and organize the data they collect and plan how they will use it within their marketing program. New mindsets must be grasped for more calculated data collection. How should brands operationalize the right data to power the world-class experiences that customers expect? Lee Fitzhugh, data management capability lead, Merkle EMEA, answers it.