Marketing is rapidly evolving towards a common goal of delivering highly personalized customer experiences in the moment, and marketers need to strongly evaluate identity resolution capabilities as a core asset required to achieve these goals.

Better decisioning in the age of data overload

The untapped marketing potential in CRM data could be put to good use if banks and credit unions adopted personalized, addressable interactions. Doing so would also avoid wasting marketing dollars on consumers who don't fit the target audience. Simple, incremental steps can help financial marketers launch effective people-based marketing programs.

Digital media agency Merkle is on the front lines of the shifting online privacy landscape. Merkle’s Patrick Hounsell offers tips on how to be a responsible — and more effective — digital marketer.

The marketing world has seen a rapid uptick in the interest and adoption of CDPs, however, successful implementation depends on several factors. Craig Howard, Vice President, Technology, Chief Solution Architect, Merkle, discusses the key tenets marketers should keep in mind when planning for this.

While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled.

Providing the right content at the right time and the right place – this is the holy grail for all marketers and brands. Anto Inigo, Associate Director at Merkle, discusses the important areas in which analytics can play a key role when planning for a customer-centric execution.

Create a checklist to regularly test and review search terms, manage errors and analyze custom label usage to make sure you're not losing revenue in your product feeds or campaigns.