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January 13, 2022
Toolbox Marketing

How To Raise the CX Bar by Strategically Collecting and Operationalizing Data

Today, brands must strategize and organize the data they collect and plan how they will use it within their marketing program. New mindsets must be grasped for more calculated data collection. How should brands operationalize the right data to power the world-class experiences that customers expect? Lee Fitzhugh, data management capability lead, Merkle EMEA, answers it.
Author: Lee Fitzhugh
January 07, 2022
Ad Exchange

CDPs Can Disrupt The B2B Space – Here’s How

Going into 2022, we’re going to see a lot of B2B marketers contemplating whether – and how – a CDP might fit into their tech stack. Therein lies the potential for significant disruption.
December 09, 2021

Marketer Interest In 'Mixed Reality' Surges

“Mixed reality” was the most-consumed topic of the past week by brand marketers, as measured by Bombora Company Surge. Per Wikipedia, mixed reality (MR), often referred to as hybrid reality, is the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time.
Author: Michael McLaren
December 08, 2021

Auto Marketers Can Enhance Online Buying Experience

The online business model is completely new for many auto marketers, and for OEMs to fully adapt to the change and provide a quality user experience, understanding user preferences is a must.
In Our Company