Articles

Today, brands must strategize and organize the data they collect and plan how they will use it within their marketing program. New mindsets must be grasped for more calculated data collection. How should brands operationalize the right data to power the world-class experiences that customers expect? Lee Fitzhugh, data management capability lead, Merkle EMEA, answers it.

For years, shoppers have had to make a choice. Decide to buy as you look at and touch a product or wait to read all there is to know about it online. Receive a box on your doorstep or get a full brand experience with a product in your hands at a store.

With the holiday season in full swing, “mail order” was climbing steadily since early November, as measured by Bombora Company Surge. Also known as “direct marketing,” this method involves selling products and services directly to the public rather than through retailers.

Going into 2022, we’re going to see a lot of B2B marketers contemplating whether – and how – a CDP might fit into their tech stack. Therein lies the potential for significant disruption.

Today, every business is flexing its digital muscles and seeking to transform from the traditional way of interacting with customers to the modern, customer-centric approach that requires a strategic internal change. If you want things to change inside your organization, you must rethink how they work.

Smart ways practitioners can work around the third-party cookie deprecation and privacy regulations.

“Mixed reality” was the most-consumed topic of the past week by brand marketers, as measured by Bombora Company Surge. Per Wikipedia, mixed reality (MR), often referred to as hybrid reality, is the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time.

The online business model is completely new for many auto marketers, and for OEMs to fully adapt to the change and provide a quality user experience, understanding user preferences is a must.