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February 13, 2020

How Personalized Experiences Lead to Repeat Customers

Maximizing the lifetime value of each existing customer can help retailers create incremental gains in the millions over time. To do this effectively comes down to strategy, and ultimately understanding your customers, their behaviors, and what drives them to purchase.
Author: Yara Lutz
February 13, 2020
The Financial Brand

Why Direct Mail Still Matters in the Digital Age

Believe it or not, because of digital saturation, Millennials and Gen Z may be more open to direct marketing than financial marketers may realize. And, thanks to improved modeling techniques and new printing technology, direct mail can be highly targeted and personalized.
January 31, 2020

The Least-Common Denominator: How To Craft More Efficient Content Strategies

Today’s B2B buyers expect brands not only to understand who they are and what they need, but to also meet them at every stage of their buying process with personalized content aligned to their journey. These new expectations, following on the heels of the corresponding evolution of consumer-side buyer demands, represent a profound transformation of the B2B marketing model.
Author: Danielle Block