We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Articles

Latest Articles

You are showing results for:

Refine Articles
May 09, 2016
Philanthropy Journal News

Donor-Centric Fundraising

Nonprofit fundraisers are continuing to encounter a shift in consumer engagement combined with increased complexity of giving programs, resulting in significant challenges in growing revenue. Three trends in particular are driving nonprofits to evolve direct marketing fundraising programs:
Topics: Nonprofit
April 28, 2016
Search Engine Land

Google Shopping ads so hot right now: the meteoric rise of PLAs

Google Product Listing Ads have been around quite a while, having rolled out to all US advertisers in 2011. Since then, we’ve seen incredible growth of the format, which accounted for 43 percent of all retailers’ Google search ad clicks and 70 percent of non-brand clicks in Q1, according to my company’s latest Q1 Digital Marketing Report.
Author: Andy Taylor
Topics: Shopping & Feeds
April 26, 2016
CMO.com

How Do You Eat An Elephant?

You’ve made the decision to upgrade your marketing infrastructure to develop and integrate offline and online marketing systems in support of your brand’s vision for customer-centricity. Now comes the next big decision: Execution. The people-based marketing-development effort is a big beast. How do you develop the capabilities? Can you bite off the entire effort at once?
April 14, 2016
Ad Exchanger

Journey Mapping Fail

Those in the people-based marketing business know that customer journey mapping “quick guides” abound. But beware: Their overly simplistic nature can lead marketers astray. The term “journey map” is used to mean so many different things that marketers must be very clear on their objectives and expectations before getting started.
Topics: Digital & User Experience (UX)