As the power of information continues to shift away from institutions and toward customers, we need to modify the way we address our prospects and customers to stay competitive.
It is no longer a surprise to any of us that digital video is rapidly overtaking the more traditional forms of linear programming. In fact, according to eMarketer, the amount of video time spent by the average American adult has risen almost four-fold in the last five years, with the time spent on non-digital media going down steadily since 2012.
Topics: Media & Entertainment
Programmatic media spending grew more than 29% last year and social media grew more than 50%, according to eMarketer. This rapid growth is expected to continue for the next five years until the next revolutionary platform/channel is developed by marketers. What's most interesting about these two channels is that they are reminiscent of the early days of paid search.
Topics: Retail & Consumer Goods
We’re just about a month out from Google’s sweeping changes to desktop SERPs, in which text ads were removed entirely from the right-hand rail and the number of text ads appearing above organic results increasingly grew to four, where there used to be three.
Healthcare is the most personal of categories, and the micro-/macro-economic benefits of addressing individual patient needs and barriers at population-level scale are huge. Digital marketers from the early 2000s will remember the earliest pushes into personalization – most efforts were not successful. But a lot has changed, especially in the past year.
Travel industry marketers are setting their sites on the customer, following in the steps of other industries such as retail and using digital platforms to strategically target and message across the customer journey. The advances in customer experience we see today are the result of platform and technology availability.
Their needs and priorities for financial services differ significantly from other, older generations. However, you have to ask: Are their needs driven by a true generational difference, or simply by the current life stage that they are in? Can we not learn past lessons — particularly around financial services needs — from the folks who were 18-34 thirty years ago?
Close your eyes for a minute. Envision the future along with me. A time-traveling Delorean screeches to a stop on a tree-lined suburban street. Our hero turns to the insane scientist in the driver’s seat and asks him a question about measuring user behavior on their latest campaign microsite. The insane scientist flips down his shades and deadpans: