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April 07, 2016
Customer Think

Breathing Life Into Your Cross-Channel Analytics

As the power of information continues to shift away from institutions and toward customers, we need to modify the way we address our prospects and customers to stay competitive.
April 06, 2016
The Huffington Post

Advertising in a Streaming World

It is no longer a surprise to any of us that digital video is rapidly overtaking the more traditional forms of linear programming. In fact, according to eMarketer, the amount of video time spent by the average American adult has risen almost four-fold in the last five years, with the time spent on non-digital media going down steadily since 2012.
Topics: Media & Entertainment
April 05, 2016
Retail Touchpoints

Three Ways To Use CRM Data To Drive Media Effectiveness

Programmatic media spending grew more than 29% last year and social media grew more than 50%, according to eMarketer. This rapid growth is expected to continue for the next five years until the next revolutionary platform/channel is developed by marketers. What's most interesting about these two channels is that they are reminiscent of the early days of paid search.
Topics: Retail & Consumer Goods
March 29, 2016
DTC Perspectives

The Next Generation of Multi-Channel Marketing

Healthcare is the most personal of categories, and the micro-/macro-economic benefits of addressing individual patient needs and barriers at population-level scale are huge. Digital marketers from the early 2000s will remember the earliest pushes into personalization – most efforts were not successful. But a lot has changed, especially in the past year.
Topics: Health
March 29, 2016
Hotel Business Review

5 Tips for Driving More Digital Bookings

Travel industry marketers are setting their sites on the customer, following in the steps of other industries such as retail and using digital platforms to strategically target and message across the customer journey. The advances in customer experience we see today are the result of platform and technology availability.
Author: Matt Naeger
March 23, 2016
The Financial Brand

Targeting Millennials: Are They The New Baby Boomers?

Their needs and priorities for financial services differ significantly from other, older generations. However, you have to ask: Are their needs driven by a true generational difference, or simply by the current life stage that they are in? Can we not learn past lessons — particularly around financial services needs — from the folks who were 18-34 thirty years ago?
Author: Dawn deClouet
March 22, 2016
The Huffington Post

Interactive Insight: What to Do When Behavioral Data Gets Weird

Close your eyes for a minute. Envision the future along with me. A time-traveling Delorean screeches to a stop on a tree-lined suburban street. Our hero turns to the insane scientist in the driver’s seat and asks him a question about measuring user behavior on their latest campaign microsite. The insane scientist flips down his shades and deadpans: