When I travel for business, I often return to the same city frequently - and when I do, I usually check into my favorite hotel. No matter how many times I return to that hotel, however, the front desk agents always treat me as if it's my first stay. They acknowledge my platinum status, certainly, and welcome me by name.
In financial marketing, there is a heavy emphasis on acquisition. There are goals — a specific number of new customers must be acquired in a given timeframe and within budget. While quality of those new customers is often discussed and debated, quantity usually takes priority. Then everyone is stuck with making these customers (more) profitable.
Topics: Financial Services
Prime Day is now Amazon’s largest sales day of the year, growing more than 60 percent YoY and surpassing last year’s Black Friday and Cyber Monday, according to Amazon’s numbers. With so much shopping activity, many retailers now see ripple effects across different marketing channels stemming from Amazon’s big sales day, which was held on July 11 this year.
Topics: Search Engine Optimization (SEO)
At SMX Advanced, Merkle’s Assistant Director of Research Andy Taylor spoke on the future of Google’s roadmap, KPIs to prioritize, and the reality behind agencies in the SEM industry.
Topics: Search Engine Marketing (PPC)
Mobile device usage has soared over the last few years, as users gained access to better, easier-to-use smartphones. In turn, digital marketing trends have been heavily influenced by the ubiquity of these devices.
Simply put, analysis provides data-centered insight to your critical questions. In that mindset, the questions asked are more important than the tools and techniques used to answer them. Merkle's Chris Pritcher, Vice President, Audience Analytics, discusses the right questions to ask when combating shrinking donor files and declining revenues.
Marketers are now able to deliver one-to-one personal experiences; yet, a large percentage of companies are still driving to a “one-to-all” or “one-to-many” customer relationship. Zimm Zimmermann explains why (and how) marketers must evaluate and update their programs in an article for Huffington Post.