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March 21, 2016
Non Profit Pro

Politics and Charitable Giving (Do Go Together)

With the presidential election fewer than eight months away, fundraisers, once again, are faced with the uncertainty of whether political giving this year will impact contributions to their respective organizations.
Topics: Nonprofit
March 07, 2016
The Huffington Post

The Who, What, When, Why, Where, and How of Personalization

In the context of marketing, you could say, "personalization is the process by which marketing delivers personalized experiences (to consumer and prospect) so as to engage and guide each individual through a set of predefined interactions and conversions." The goal, like all marketing programs, would be to drive an incremental benefit to the company.
Author: Zimm Zimmermann
March 03, 2016
Search Engine Land

How New & Existing Customers Interact With Your Paid Search Ads Differently

Analyzing paid search orders based on whether they were placed by new-to-file or return customers can be a valuable exercise in determining how different areas of an account help drive new buyers to your site or aid in customer retention. Beyond that, it can also give you some insight into how searchers behave when clicking on ads and how brand recognition impacts decisions made on the SERP.
Author: Andy Taylor
February 15, 2016
Philanthropy Journal News

Neuromarketing in Fundraising

Polar Bears are roaming the Sahara Desert: If you had $1k to give, would you support a charity helping wild polar bears in the Sahara Desert?
Topics: Nonprofit
February 12, 2016
Non Profit Pro

How Did 2015 Fundraising Impact 2016?

Last year was big across the fundraising landscape. While the industry continues to struggle with reduced performance (efficiency) of direct mail, leading groups were tackling the hard questions—how do I truly integrate my donor data? What does the ideal donor experience really look like across channels?
Topics: Nonprofit