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August 25, 2015

Fourth Grade Math Class Called. They Want Their Pie Chart Back.

Dashboards. Infographics. Vizzes. Everyone is talking about the cool buzzwords in Business Intelligence. But, with statistics like “70-80% of business intelligence projects fail” (Gartner analyst Patrick Meehan) floating around, folks are tripping over jargon and falling on their faces.
Author: Amanda Gessert
August 20, 2015
Search Engine Land

The Early Impact Of Google Adding More Ads To Mobile SERPs

There have been reports that Google recently updated its mobile search listings to increasingly include three text ads instead of two at the top of the page for some search queries. By analyzing Merkle|RKG data, we’ve been able to confirm this change and take a look at what the change might mean for search advertisers.
Author: Andy Taylor
August 18, 2015
IMedia Connection

The rise of individual-centric digital marketing

Over the past few months, there has been a surge of activity toward individual-centric digital marketing that has transformed the way marketers address their audiences. It wasn't long ago that digital marketing meant hitting "send" on a mass email to customers and prospects and simply monitoring click-through rates to determine ROI.
Author: David Williams
Topics: Social Media Marketing