Dashboards. Infographics. Vizzes. Everyone is talking about the cool buzzwords in Business Intelligence. But, with statistics like “70-80% of business intelligence projects fail” (Gartner analyst Patrick Meehan) floating around, folks are tripping over jargon and falling on their faces.
I have worked with many young(er) people over the years who have wondered where they could go with a career in email marketing. My advice to them? If they want to be in the marketing profession, they have limitless potential, because the skills taught in email will apply to almost all marketing of the future.
There have been reports that Google recently updated its mobile search listings to increasingly include three text ads instead of two at the top of the page for some search queries. By analyzing Merkle|RKG data, we’ve been able to confirm this change and take a look at what the change might mean for search advertisers.
Over the past few months, there has been a surge of activity toward individual-centric digital marketing that has transformed the way marketers address their audiences. It wasn't long ago that digital marketing meant hitting "send" on a mass email to customers and prospects and simply monitoring click-through rates to determine ROI.
Topics: Social Media Marketing