Google’s recently released Customer Match (CM) product allows advertisers to load email addresses into audience lists in AdWords to use those lists for ad targeting through search, YouTube and Gmail Sponsored Promotions.
Shopping campaigns, or Product Listing Ads (PLAs), have proved revolutionary for AdWords e-commerce. They combine a visually engaging experience on the search results page with the ability to instantly compare prices across retailers.
Yes, I am saying that it is what they deliver that matters, and that delivering it – even when it doesn’t lead directly to a conversion – can still be valuable in a marketing program. I have spent the better part of my career talking to marketers about how to optimize their spend against acquisition targets.
For many retailers, the holiday season is their busiest time of the year. To beat the competition for customers, many companies begin touting sales and special promotions weeks or even months in advance. However, being first out of the gate isn’t enough to ensure success. Learn about four of the top marketing faux pas that retailers should avoid this holiday season.
Topics: Retail & Consumer Goods
On September 28, Google announced the release of its Google Customer Match advertising product. If you’re not yet familiar with it, it’s a new way to leverage email addresses to connect with your customers and prospects on the web. Some of how it works is similar to Facebook Custom Audiences or other media in which an email address can be matched with a media site’s user list.
The way customers search has changed dramatically, particularly in recent years, with the growing popularity of voice and mobile search.
As the use of digital marketing continues to evolve and expand within the nonprofit industry, fundraising executives are demanding more integration within their marketing, communication and fundraising solutions. More often than not, the integration of digital is very much tactical in execution, primarily in the form of “media” (outbound communication) and/or a “channel” of response.
The rise of the cord cutter has sold investors away from TV-related stocks, causing the media sector to lose billions in value. But is this perception accurate? According to a recent report released by Forrester, Young TV Cord-Nevers Have Arrived And Are Here To Stay, 76% of the US population still pay for TV while cord cutters have only risen a modest 6%.
Topics: Media & Entertainment