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March 30, 2017
Search Engine Land

Baidu becomes Google’s biggest ally in mobile page speed

The breaking news came on March 7, 2017, that Baidu is now supporting Google’s mobile framework, AMP. The tech leader of Baidu MIP, Gao Lei, gave a speech at Google’s first AMP conference in New York. He confirmed that Baidu is working hand-in-hand with Google to accelerate the faster web globally.
Author: Hermes Ma
Topics: Baidu Advertising
March 30, 2017
Ad Exchanger

It’s Still Marketing: We Just Added AI

Yes, it is still marketing. At its core, marketing is still focused on the fundamentals, including brand reinforcement, a compelling offer, incredible creative and a desire to drive a predefined conversion. The marketing community has adopted an arsenal of technology that helps it understand, manage and execute against any context, with the appropriate content, across any means of connectivity.
Topics: Decisioning & Real-time Interaction Management
March 28, 2017
NonProfitPro

Myth or Reality: Exposing the Flaws in Fundraising

In Roger Craver’s recent blog post, he challenged the nonprofit industry to “rev up the discussion” around what he calls the clichéd dictum of mail more, raise more. He goes so far as to suggest that most direct response fundraisers are buying into the myth that the only way to effectively increase revenue is to mail more.
Author: Greg Fox
Topics: Nonprofit
March 17, 2017
Chief Marketer

How Big Data Can Improve B2B Lead Gen

In the world of B2B lead gen, the bickering between enterprise B2B marketing and sales organizations rarely ends. Each points the finger at the other’s shortfalls: Sales complains that “these leads are not what I need; I need buyers with intent,” and marketing responds “Why can’t you just do a better job at closing the leads we send you?”
Author: James Vander Putten
Topics: B2B
March 13, 2017
MarTech Today

Assessing the maturity of your organization’s messaging program

And no matter how far we’ve come in our messaging proficiency, there’s always room for improvement as markets and capabilities continue to evolve. To remain at the forefront of this evolution, it’s important for you to understand and address your organization’s strengths and weaknesses. You must step back and assess your organization’s maturity in the art of messaging.
Author: Jose Cebrian
Topics: Email Marketing & Digital Messaging