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April 27, 2017
Search Engine Land

What your paid search KPI says about you

There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll dive into what your preferred KPI says about you and provide recommendations to help you assess whether your KPI reflects the goals you care about. All insights are at least slightly hyperbolic and assume you have a one-track mind for your KPI of choice.
Author: Andy Taylor
Topics: Search Engine Marketing (PPC)
April 25, 2017

The Future of Donor Acquisition Is Digital

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs.
Author: Eve Smith
Topics: Nonprofit
March 30, 2017
Search Engine Land

Baidu becomes Google’s biggest ally in mobile page speed

The breaking news came on March 7, 2017, that Baidu is now supporting Google’s mobile framework, AMP. The tech leader of Baidu MIP, Gao Lei, gave a speech at Google’s first AMP conference in New York. He confirmed that Baidu is working hand-in-hand with Google to accelerate the faster web globally.
Author: Hermes Ma
Topics: Baidu Advertising
March 30, 2017
Ad Exchanger

It’s Still Marketing: We Just Added AI

Yes, it is still marketing. At its core, marketing is still focused on the fundamentals, including brand reinforcement, a compelling offer, incredible creative and a desire to drive a predefined conversion. The marketing community has adopted an arsenal of technology that helps it understand, manage and execute against any context, with the appropriate content, across any means of connectivity.
Topics: Decisioning & Real-time Interaction Management