We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Articles

Latest Articles

You are showing results for:

Refine Articles
July 20, 2016
The Financial Brand

What Is ‘Addressability’? (And Why You Should Care)

Marketing in financial services is at a crossroads. Banks and credit unions find themselves at the intersection of two massive forces: rapidly evolving consumer behaviors, and a digital environment that pumps out oceans of data. Those financial marketers who are able to adapt will be in the best position to engage consumers and maximize their ROI. Which brings us to the subject of addressability.
Author: Brian Campbell
Topics: Financial Services