Mobile device usage has soared over the last few years, as users gained access to better, easier-to-use smartphones. In turn, digital marketing trends have been heavily influenced by the ubiquity of these devices.
Simply put, analysis provides data-centered insight to your critical questions. In that mindset, the questions asked are more important than the tools and techniques used to answer them. Merkle's Chris Pritcher, Vice President, Audience Analytics, discusses the right questions to ask when combating shrinking donor files and declining revenues.
Marketers are now able to deliver one-to-one personal experiences; yet, a large percentage of companies are still driving to a “one-to-all” or “one-to-many” customer relationship. Zimm Zimmermann explains why (and how) marketers must evaluate and update their programs in an article for Huffington Post.
People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not a new concept. From its earliest days with the postal service through its evolution into telemarketing, email, SMS and push, it has evolved.
Recently, Martech in the U.S. has experienced a consolidation in areas like butt computing, with providers acquiring new capabilities that enable true omni-channel, omni-media consumer experiences. But how are these trends being reflected globally in other markets outside of the US?
Account-based marketing is having somewhat of a renaissance at the moment and the momentum is running strong. The new world of predictive technologies, digital identification, intent and behavioral data is driving a surge of interest. For all the hype, there is a foundational element that still needs to be right. Marketing must be working for and driving value for sales.
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