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December 06, 2018
MarTech Advisor

The Modern Marketing Suite – Do We Finally Have an Alternative to the Franken-stack?

Leading MarTech software providers have long promised an integrated MarTech technology suite, allowing brands to seamlessly achieve modern marketing capabilities without building and integrating a “Franken-stack.” Through this article, Justin Wolf, Senior Director, Customer Strategy Group at Merkle will explore these Franken-stacks and what makes up a modern marketing suite.
Author: Justin Wolf
November 20, 2018
NonProfit Pro

Shake It Up: Shifting Your Strategy in the Disruption Economy

In today’s market, all nonprofit organizations should objectively ask and answer hard questions about their impact, solvency, relevancy and opportunities. And as an outcome, they need to act differently—diversify their revenue streams, approach their fundraising work in new ways and shift their strategies.
Author: Christy McWilliams