In a world where most consumers think and act 'digital-first,' financial marketers must leverage new technologies enabling personalized interactions and offers — in real time, and in any channel. Fintechs have the edge over traditional institutions... for now. But this will shrink as more banks and credit unions embrace AI tools.
Topics: Banking & Consumer Finance
Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your program.