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February 26, 2019
The Financial Brand

5 Tips For Financial Marketers to Tap AI’s Personalization Potential

In a world where most consumers think and act 'digital-first,' financial marketers must leverage new technologies enabling personalized interactions and offers — in real time, and in any channel. Fintechs have the edge over traditional institutions... for now. But this will shrink as more banks and credit unions embrace AI tools.
Author: Darcy Hoffmann
Topics: Banking & Consumer Finance