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The end of cookies and the new horizon: 6 ways marketing will improve

As governments and businesses respond to consumer demands for greater privacy control and protection through regulations such as General Data Protection Regulation (GDPR) and California Consumer Pr

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Merkle’s Q2 2020 Digital Marketing Report Webinar

What's been happening in media recently? Where are the opportunities and what shifts can you make to your strategy?

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Rewarding Consumers through Re-Emergence

A staple of any brand’s strategy to successfully engage in this new landscape should be to place a focus on its most valuable advocates: engaged and loyal customers.
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How Marketers can Enable Customer-Centric Experiences

It has become clear that consumers prefer brands that connect with them at an emotional level especially when communications move beyond simply selling consumers products. But how can you truly enable CX?