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World-class data management never takes its eye off the future

Effective data management is vital to fueling the total customer experience.

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Retail Marketing Wish List for Holiday 2020

This year’s holiday season will look different, but that doesn’t mean marketers can’t be successful.

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'Brand Building,' 'Customer Communications' Ascend, So Does 'Spam'

After a relatively tumultuous summer, we’re seeing a slow comeback for advertisers as the drop in ad spending brought on by the pandemic is starting to shrink. Looking at long-term trends, we’re noticing interest in “brand building strategy” and “customer communications” on the rise among brands.
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Orchestrating the B2B Experience with Marketo Engage

The challenge of highly targeted marketing techniques that deliver precisely the right message to the right person at the right time is real for B2B marketers. But what if we could make B2B marketing as measurable as B2C?
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Merkle’s Evolution, From Direct to Digital

Merkle’s eye is on customer experience transformation. Having been investing in our identity capability for 30 years, it continues to be a big focus for Merkle this year and in the future.
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Recharge Donor Giving through Gamification

Gamification is one way to motivate donor engagement. We can help you create a solution that fits your organization and your donors and start recapturing lost revenue.