

This is part 2 of Gaming Creative, where guests Dave Meeker, Head of Design & Innovation Practice for Dentsu Creative Service Line, and Zach Debord, Executive Innovation Director for Isobar U.S., continue to talk with Gaia about the future of storytelling and gaming.
With more than 30 years of experience between them, Dave and Zach explore how artificial intelligence (AI) and personalization with gaming can play into the commerce experience, from digital 3D try-ons to customized commercials.
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Listen to Gaming Creative, Part 1 here.
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