We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

2021 Q4 Media Trends: Streaming, Apps, and More

Episode 21 | Oct. 4, 2021

As we enter the final quarter of 2021, marketers must monitor the evolving pandemic and how it continues to impact consumer behavior. What do customers care about most right now and how can marketers capitalize on those trends? Andreah and Gaia chat with experts Rachel Monfre and Jennifer Mandeville to discuss digital strategies to adapt to changing consumer needs and expectations.

In this episode, you’ll learn about:

  • A consumer priority reset, with a greater focus on wellness, purpose-driven shopping, and changes in finances
  • The upcoming holiday season and what to expect for gifting, shopping, and travel
  • The TV streaming wars and new ways for brands to reach their audiences
  • Opportunities with apps and the nuances across different age group
     

Watch the episode

Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

See All Episodes

Want to know when we post our next episode?

Episode Details

Hosts

Senior Manager, Performance Media
SEO Account Manager

Guests

Associate Director, Digital Strategy, Merkle
Director, Media Strategy, Merkle

Episode Notes

As we enter the final quarter of 2021, marketers must monitor the evolving pandemic and how it continues to impact consumer behavior. What do customers care about most right now and how can marketers capitalize on those trends? Andreah and Gaia chat with experts Rachel Monfre and Jennifer Mandeville to discuss digital strategies to adapt to changing consumer needs and expectations.

In this episode, you’ll learn about:

  • A consumer priority reset, with a greater focus on wellness and sustainability
  • The upcoming holiday season and what to expect for gifting, shopping, and travel
  • The TV streaming wars and new ways for brands to reach their audiences
  • Opportunities with apps and the nuances across different age groups


Resources:
Report: Q4 2021 Media Insights Report
Webinar: Media Insights Report Q4 2021: Trends and Strategies for the Next Quarter


Episode Video