We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

2021 SEO Strategy – The Next Evolution of Complexity

Episode 3 | Jan. 14, 2021

What’s up next for SEO in 2021? Gaia and Andreah talk with Merkle’s Melody Petulla about her predictions for search this year and how you can prepare.

Watch this episode

Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

See All Episodes

Want to know when we post our next episode?

Episode Details

Hosts

Senior Manager, Performance Media
SEO Account Manager

Guest

Director, SEO, Merkle

Episode Notes

Melody’s 2021 predictions for SEO:

  • Next evolution of complexity of Google’s methods for understanding scoring websites, such as core web vitals or E-A-T signals
  • Impacts to click-through-rate (CTR) will continue to be felt as Google continues to become a destination, not just a search engine

Melody’s 2021 predictions for digital marketing:

  • Continued sophistication of digital marketing in terms of the overall landscape that will lead to more personalization of websites and targeting

Episode Video