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Advertising in a Cookieless World - Changes in Website Tracking, Part 2

Episode 8 | Apr. 5, 2021

The marketing industry has been buzzing lately about the “cookieless future”, or the deprecation of the third-party cookie. What are the expected impacts, and how should advertisers prepare?

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Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

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Episode Details

Hosts

Senior Manager, Performance Media
SEO Account Manager

Guest

Associate Director, Performance Media, Merkle

Show Notes

The marketing industry has been buzzing lately about the “cookieless future”, or the deprecation of the third-party cookie. But what does that actually mean for advertisers? In the second episode of this two-part series, Andreah and Gaia spoke with Ilon Weeldreyer to understand the impacts of a cookieless future on different channels and industries, and what advertisers should do to prepare.

 

Episode Video