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All Things Advanced TV

Episode 14 | Jun. 28, 2021

Is 2021 the year for advanced TV? Learn why advertisers are increasing spend in areas like connected and addressable TV, and what’s driving the trend of leveraging custom defined audiences in every form of television.

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Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

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Episode Details

Hosts

Senior Manager, Performance Media
SEO Account Manager

Guest

Head of Merkury Advanced TV, Merkle

Episode Notes

What is advanced TV? And, how does it differ from traditional TV buys? Andrea and Gaia welcome guest Andy Fisher, Head of Merkury Advanced TV at Merkle to dive into how high-quality data transforms planning, insights, activation, and measurement for audience-based linear, addressable, connected, premium online video and, you name it — television.

Topics of discussion:

  • How person-based marketing and big data adoption works in television.
  • The shift in advertising budgets holding media spend accountable and the quest for ROI.
  • Incremental reach, and why there’s such massive growth in the media business through demand and inventory, following trends in audio.
  • Cross-channel planning and measurement.
  • How digital (SEM, SEO, paid social, display) supports advanced TV.

 

Episode Video