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Data Visualization Tips and Tools for Marketers

Episode 20 | Sep. 20, 2021

Effective reporting is critical for gauging the success of digital marketing efforts. What tools exist for advertisers and how should companies use them? Andreah and Gaia chat with experts Mike Anderson and Colin Richard about the ins and outs of data visualization.

In this episode, you’ll learn about:

  • The key components of effective reporting
  • Various data visualization platforms and their pros and cons
  • How to decide which platform is right for you
  • How you can improve your current reporting, regardless of what platform you use

 

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Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

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Episode Details

Hosts

Senior Manager, Performance Media
SEO Account Manager

Episode Notes

Effective reporting is critical for gauging the success of digital marketing efforts. What tools exist for advertisers and how should companies use them? Andreah and Gaia chat with experts Mike Anderson and Colin Richard about the ins and outs of data visualization.

In this episode, you’ll learn about:

  • The key components of effective reporting
  • Various data visualization platforms and their pros and cons
  • How to decide which platform is right for you
  • How you can improve your current reporting, regardless of what platform you use


Resources:
Vlog: How to Measure Digital Audiences and Media in the Cookieless Future
Webinar on-demand: Awesome Insights from Bad Data: How to Create the Right Reports
The Complete Customer Journey Analytics Handbook


Episode Video