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The Evolution of Web 3.0 & the Metaverse, Part 2

Episode 36 | Apr. 25, 2022

In part 2 of The Evolution of Web 3.0 & the Metaverse, Gaia Read and Andreah McCartney meet again with Sergio Barrientos, SVP Cultural Fluency, and Mike Liu, Head of Innovation at dentsu, to discuss how brands should approach digital transformation and the metaverse.

Highlights include:

  • The principle of Web 3.0: new ways for us to connect
  • Why brands need to provide value to enter the space
  • The different levels of immersion in the metaverse
  • How brands should approach digital opportunities


Resources:
What the Metaverse Means for B2B Companies – Inc.
Engaging Gamified Experiences Begin with Emotions – Advertising Week
NFTs Beyond the Hype: How to Put Non-Fungible Tokens to Work for Your Brand
Digital Marketing Musings: The Evolution of Web 3.0 & the Metaverse, Part 1



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Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

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Episode Notes

Sergio Barrientos and Mike Liu are back to chat about brand involvement in the metaverse. As the physical, digital, and virtual worlds begin to mix, how can brands be smart about how they dip their toes into the space?

Some of the trends you’ll hear about include:

  • Is there a correct definition of the metaverse?
  • Why is full digital transformation to Web 3.0 risky for brands?
  • Which metaverse headlines should brands be wary of?
  • How can brands provide exclusive experiences to add value to their metaverse presence?

Resources:
What the Metaverse Means for B2B Companies – Inc.
Engaging Gamified Experiences Begin with Emotions – Advertising Week
NFTs Beyond the Hype: How to Put Non-Fungible Tokens to Work for Your Brand
Digital Marketing Musings: The Evolution of Web 3.0 & the Metaverse, Part 1


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