Identifying Audiences with SEO
Episode 16 | Jul. 26, 2021
Episode 16 | Jul. 26, 2021
How does SEO factor into the conversation about audiences? Find out why using an SEO-first lens helps identify and analyze attributes and behaviors that aren’t possible with paid media. Learn how search behavior provides the insights needed to better understand and develop audiences.
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Episode Notes
The topic of audience identification typically emphasizes paid media conversion. However, looking at SEO data can really be a benefit to solving the puzzle. Gaia and Andreah look at audience development through the SEO-first lens with Merkle guests Kacie Gaudiose, SEO strategy content lead; Jen DeGiovanni, senior director of client strategy; and Evan Nicholson, senior director of digital experience.
Topics of discussion:
- How to conduct an SEO data analysis
- The importance of looking at SEO data first
- Search as a tool for audience intent and performance behavior
- Applying SEO findings to other channels
