We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Link Building for Success in SEO

Episode 23 | Nov. 1, 2021

Historically, link building has been a much-maligned area of SEO due to sites buying links instead of earning them. However, when done correctly, link building is a great way to gain visibility for your site. Gaia and Andreah met with Merkle SEO managers Erik Beatty and Adam Gallegos to learn more about how link building works and strategies brands can employ.

In this episode, you’ll learn about:

  • What link building is
  • The role that digital PR plays in link building
  • What types of content work best for link building



Watch this episode

Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

See All Episodes

Want to know when we post our next episode?

Episode Details

Hosts

Senior Manager, Performance Media
SEO Account Manager

Episode Notes

Merkle SEO managers Erik Beatty and Adam Gallegos joined Gaia and Andreah to discuss link building and its role in SEO.

Some of the information you’ll hear about includes:

  • The difference between link building and backlinking
  • How Google treats legitimate link building and purchased links differently
  • Examples of how a brand might pursue link building efforts


Episode Video