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Media Stats from Q3 and Trends to Watch in Q1

Episode 27 | Dec. 20, 2021

As the year wraps up, we’re reflecting on last quarter and preparing for what’s to come in 2022. Kristina Venieri, Director of Media Strategy, and Melissa Reilly, Associate Director of Marketing Communications, joined Gaia and Andreah to recap digital performance from Q3 and discuss media trends marketers should consider for their Q1 2022 strategy.

Topics in this episode include:

  • COVID-19’s continued impact on digital media KPIs.
  • Generation Alpha and its influence on household purchasing decisions.
  • The impact of digital privacy on media – both past and future.

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Digital Marketing Musings

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Episode Details

Hosts

Manager, Customer Strategy
SEO Account Manager

Episode Notes

Merkle’s Kristina Venieri and Melissa Reilly joined the show to share insights from Q3 2021 and discuss the hottest media trends to watch in Q1 2022.

Some of the information you’ll hear about includes:

  • How intense competition impacted media channels.
  • The evolution of advertising and audiences in gaming.
  • Trends in digital privacy.

Resources:

 

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