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Q4 Digital Marketing Report: The Ups, Downs, and The Unexpected

Episode 5 | Feb. 22, 2021

After a tumultuous year, the 4th quarter of 2020 brought some welcomed positive trends. Travel declines improved, retail continued to see strength, and there were signs of customers starting to venture back out to stores.
 

Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

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Episode Details

Hosts

Senior Manager, Performance Media
SEO Account Manager

Guest

Associate Director, Performance Media and Marketing Communications, Merkle

Episode Notes

After a tumultuous year, the 4th quarter of 2020 brought some welcomed positive trends. Travel declines improved, retail continued to see strength, and there were signs of customers starting to venture back out to stores. Some unique conditions, like Prime Day in October, the presidential election, and increased COVID-19 cases, also led to some surprising trends. Andreah and Gaia sat down with Melissa Reilly to talk about Merkle’s Digital Marketing Report and learn how all of these factors influenced Q4 performance across search, paid social, and Amazon ads. 

Resources:
1. Q4 2020 Digital Marketing Report
2. How Did the Digital Marketing Industry Fare in Q4 2020? (Blog)

Episode Video