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SEM Marketing Trends in 2021 – You Need to Adapt!

Episode 1 | Jan. 14, 2021

What sort of trends can we expect within paid search in 2021? How will these trends be different from those in 2020? Gaia and Andreah sit down with Merkle’s Matt Mierzejewski to discuss, and get his thoughts on, what search marketers can expect in 2021.

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Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

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Episode Details

Hosts

Senior Manager, Performance Media
SEO Account Manager

Guest

Senior Vice President, Search

Episode Notes

Matt’s 2021 predictions for SEM:

  • Privacy will be key as marketers learn how it will impact their channels.
  • Search practitioners need to adapt:
    • Time investment in non-Google engines
    • By working with different departments such as analytics and data science

Matt’s 2021 predictions for digital marketing:

  • Expect to continue seeing a surge in visualized search
  • Apple will reveal formal plans to launch its own search engine

Episode Video