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SEM, SEO, Amazon, and Social Trends from Q2

Episode 18 | Aug. 23, 2021

What were the top digital media trends in Q2 of 2021? From paid search to Amazon and more, Gaia and Andreah connect with Merkle digital advertising expert Marion Gendron to learn more about these top trends and take a deeper dive into what organizations need to understand about these changes. Find out which areas for Google, Instagram, and others ramped up and what industries saw the most positive rebound.

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Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

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Episode Details

Hosts

Senior Manager, Performance Media
SEO Account Manager

Guest

Sr. Manager, Merkle

Episode Notes

What were the top digital media trends in Q2 of 2021? From paid search to Amazon and more, Gaia and Andreah connect with Merkle digital advertising expert Marion Gendron to learn more about these top trends and take a deeper dive into what organizations need to understand about these changes. Find out which areas for Google, Instagram, and others ramped up and what industries saw the most positive rebound.

Listeners will learn about:

  • Year over year performance across channels
  • How Prime Day moving to June impacted Amazon performance
  • Industry-level insights in paid search and organic search
  • Spend shifts across paid social platforms


Resources:
Q2 2021 Digital Marketing Report


Episode Video