Travel Marketing Insights for Q4 2021 and Beyond
Episode 22 | Oct. 18, 2021
Episode 22 | Oct. 18, 2021
After spending much of 2020 away from others, Americans are eager to continue traveling through the holiday season. What travel trends should marketers expect to see through the end of 2021 and beyond? Gaia and Andreah spoke with Stacy Campbell from Kimpton Hotels and Merkle’s Vanessa Cooper and Alissa Lisi to discuss important digital marketing considerations for travel brands in Q4.
In this episode, you’ll learn about:
- Where travelers are going for leisure trips
- What travel options are top-of-mind for consumers
- How COVID-19 is impacting customers’ approaches to bookings
- The differences in trips across segments within business travel
Resources:
Blog: The Travel Industry’s Reemergence
Podcast: Travel Trends on the Road to Recovery
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Travel marketing experts Stacy Campbell, Vanessa Cooper, and Alissa Lisi joined Gaia and Andreah to discuss key trends for travel brands to incorporate into their digital strategies through holiday and beyond. They looked back at behaviors from the summer that are here to stay and offered some predictions for what we’ll see into 2022.
Some of the trends you’ll hear about include:
- More multigenerational trips and the use of “travel bubbles”
- Increased interest in last-minute bookings
- Travel to secondary cities
- Differing behaviors for transient business travel versus group business travel
Resources:
Blog: The Travel Industry’s Reemergence
Podcast: Travel Trends on the Road to Recovery
