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Travel Trends On The Road To Recovery

Episode 11 | May. 17, 2021

Keeping abreast of travel trends is imperative for staying connected with consumers. Find out how brands are keeping people on the move using digital to support their efforts through the recovery and beyond. 

Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

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Episode Details

Hosts

Senior Manager, Performance Media
SEO Account Manager

Guests

Senior Director, Merkle
SEO Manager

Show Notes

Now that over half of adults in the US have already received at least the first dose of a vaccine, what are some of the expectations around consumers’ willingness to travel? Andreah and Gaia welcome guests, Vanessa Cooper, Senior Director at Merkle and Alissa Lisi, SEO Account Manager at Merkle, who take a deep dive into the current trends in the travel industry, popular types of travel, what to expect over the summer, and the current state of domestic and international travel.

Topics discussed are:
•    Brands are starting to recover; travel is actually beginning to gain momentum
•    Travel sentiment has shifted from “travel shaming” to over 60% of consumers now being willing to travel
•    The impact of vaccine rollouts and travel restrictions on marketing campaign performance
•    Revenge travel and business travel
•    How to use SEO marketing to amplify safety measures