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Using Gamification to Drive User Engagement

Episode 31 | Feb. 15, 2022

Michela Baxter from Merkle’s Experience & Commerce team joins the podcast to talk about gamification and the psychological factors that make it an effective marketing tool.

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Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

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Episode Details

Hosts

Manager, Customer Strategy
SEO Account Manager

Episode Notes

Some highlights include:

  • The goal of gamification and examples of desired user responses.
  • The six key drivers that motivate user engagement and how they’re used in combination with game mechanics.
  • How gamification plays an important role in zero-party data strategy.

 

Episode Video

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