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Exploring Trends in Customer Loyalty Solutions

Episode 9 | Apr. 16, 2021

Creating unique loyalty experiences is important for delivering continual value to customers. What are the current trends in loyalty solutions, and how can loyalty programs help businesses prepare for the deprecation of third-party cookies?

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Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

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Episode Details

Hosts

Senior Manager, Performance Media
SEO Account Manager

Guest

Sr. Director of Business Development

Episode Notes

Creating unique loyalty experiences is important for delivering continual value to customers. What are the current trends in loyalty solutions, and how can loyalty programs help businesses prepare for the deprecation of third-party cookies? Gaia and Andreah spoke with Jayme Gehrke, Senior Director of Business Development, to learn more about loyalty program solutions and their critical role in building first-party data.
 

Listeners will learn about:

  • What loyalty programs are and current trends in the space
  • The outcomes advertisers seek to achieve through loyalty programs
  • Loyalty in the context of the cookieless future
  • The interplay between performance media and loyalty programs

Episode Video

 

Resources: