Customer experience transformation is something that we talk about often on this show. But what does it look like for a B2B organization that started on their transformation journey five years ago? In this episode, Jose chats with Shaun Myers, Director of Supply Chain and Service at Brenntag, a nearly 150-year-old German chemical distribution company operating in more than 77 countries worldwide as well as B2B International’s Head of Growth, Nick Hague.
Other topics discussed:
- Where Brenntag’s journey started
- Mistakes to avoid
- The results of embracing a CX mindset
- The importance of employee engagement in CX transformation
- The 6 key pillars of world class CX