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What Transformation Looks Like For Insurance Brands with Aaron Tellier, John Reid, and Christopher Young

What Transformation Looks Like For Insurance Brands | Apr. 15, 2022

With COVID and rising inflation changing the game, Insurers are in a race to enhance experiences across channels and find new ways to innovate. In this episode, Merkle’s Aaron Tellier and John Reid sit down with Adobe’s Chris Young to discuss how Insurance organizations should respond to these changes.

Other topics discussed:

  • How Insurers can expand their use of data and insights to better serve their customers and prospects
  • Common challenges and how to avoid them
  • The most important thing to improve chance of success in achieving transformation goals

Resources:

2022 Customer Experience Imperatives

Adobe 2022 Digital Trends Report

Inside Job: Making CX Work

This podcast hosted by Jose Cebrian discusses CX transformation with the people who make it happen. Jose will interview guests across dentsu, brands, and partners to give listeners tips and examples of how transformation becomes a reality, from tech, to CRM, experience, and everywhere in between.

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Episode Details

Host

EVP, Vertical Lead, Automobility, Travel, and Entertainment, Merkle

Guests

EVP & GM, Insurance & Wealth Management, Merkle
Senior Vice President, Client Partner, Merkle
Director of Industry Strategy & Marketing, Financial Services, Adobe

In this episode, Merkle’s Aaron Tellier and John Reid sit down with Adobe’s Chris Young to discuss how Insurance organizations should respond to these changes.

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