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The Core Components of Digital Experience in 2021 with Pete Stein and Jen Gray

What type of experiences are adding value, driving engagement and helping marketers learn more about their customers? In our current environment, engaging experiences are key for building first-party data. In this episode, we talk to Pete Stein and Jen Gray on the key trends within digital experience and e-commerce, key examples, and where to start. 

Other topics covered:

•    How brands are using social commerce
•    Machine learning and AI in action in various industries
•    AR for e-commerce: Are we there yet?
•    How to design experiences to get zero-party data

Resources:

2021 Loyalty Barometer

Report: The State of Customer Experience Transformation

Inside Job: Making CX Work

This podcast hosted by Jose Cebrian discusses CX transformation with the people who make it happen. Jose will interview guests across dentsu, brands, and partners to give listeners tips and examples of how transformation becomes a reality, from tech, to CRM, experience, and everywhere in between.

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Episode Details

Host

Senior Vice President, Marketing Strategy

Guests

Global Experience & Commerce Lead
SVP, Marketing & Creative Services

In our current environment, engaging experiences are key for building first-party data. In this episode, we talk to Pete Stein and Jen Gray on the key trends within digital experience and e-commerce, key examples, and where to start.