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Driving Personalized Content at Scale with Alex Pepicelli (Adobe), Deepak Narisety, and Evan Nicholson

Driving Personalized Content at Scale with Adobe | Jun. 17, 2021

It’s no surprise that customer demand excellent digital experiences. In fact, the best experiences quickly become the new expectation for your customers. But how do marketers create these experiences at scale at the pace that customers demand? In this episode, Jose is joined by Adobe’s Alex Pepicelli and Merkle’s Deepak Narisety and Evan Nicholson to discuss how to develop compelling content and create efficiency to drive this scale fast.

Other topics discussed:

  • Key takeaways from Adobe Summit 2021
  • How to develop content at scale, fast
  • Components needed to deliver on personalization at scale

Resources: Unlock Seamless B2B Experiences with Adobe Marketo Engage

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Inside Job: Making CX Work

This podcast hosted by Jose Cebrian discusses CX transformation with the people who make it happen. Jose will interview guests across dentsu, brands, and partners to give listeners tips and examples of how transformation becomes a reality, from tech, to CRM, experience, and everywhere in between.

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Episode Details

Host

Senior Vice President, Marketing Strategy

Episode Details

It’s no surprise that customer demand excellent digital experiences now more than ever before. In fact, the best experiences you serve quickly become the new expectation for your customers. But how do marketers create these experiences at scale at the pace that customers demand? In this episode, Jose is joined by Adobe’s Alex Pepicelli and Merkle’s Deepak Narisety and Evan Nicholson to discuss how to develop compelling content and create efficiency to drive this scale fast.

Other topics discussed:

  • Key takeaways from Adobe Summit 2021
  • How to develop content at scale, fast
  • Components needed to deliver on personalization at scale

Resources:

Unlock Seamless B2B Experiences with Adobe Marketo Engage

Episode Video