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Understanding Digital Transformation: What Marketers Need to Know with Matt Naeger

Apple Podcasts Spotify

Episode 2 | Jan. 26, 2021

What is digital transformation and how should organizations think about it? In this episode, host Jose Cebrian sits down with Matt Naeger, Chief Strategy Officer of Merkle Americas. 

Inside Job: Making CX Work

This podcast hosted by Jose Cebrian discusses CX transformation with the people who make it happen. Jose will interview guests across dentsu, brands, and partners to give listeners tips and examples of how transformation becomes a reality, from tech, to CRM, experience, and everywhere in between.

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Industry:

Tech

Services:

Customer Relationship Management (CRM) & Direct Marketing

Episode Details

Host

Jose Cebrian
Senior Vice President, Marketing Strategy

Guest

Matt Naeger
Chief Strategy Officer, Americas, Merkle

Episode Notes

They discuss:

  • What is Digital Transformation? 
  • What does Transformation look like in various industries?
  • How can you show the value of digital transformation?
  • Common mistakes to avoid
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