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Understanding Digital Transformation: What Marketers Need to Know with Matt Naeger

Episode 2 | Jan. 26, 2021

What is digital transformation and how should organizations think about it? In this episode, host Jose Cebrian sits down with Matt Naeger, Chief Strategy Officer of Merkle Americas.

Apple Podcasts Spotify

Episode 2 | Jan. 26, 2021

What is digital transformation and how should organizations think about it? In this episode, host Jose Cebrian sits down with Matt Naeger, Chief Strategy Officer of Merkle Americas.

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Episode Details

Host

EVP, Vertical Lead, Automobility, Travel, and Entertainment, Merkle

Guest

Chief Strategy Officer, Americas, Merkle

Episode Notes

They discuss:

What is Digital Transformation?
What does Transformation look like in various industries?
How can you show the value of digital transformation?
Common mistakes to avoid

In Our Company

DEG, A Merkle Company

Cardinal Path, A Merkle Company

B2B International, A Merkle Company

Davanti, A Merkle Company

Media Storm, a Merkle Company

DigitalPi, A Merkle Company

Ugam, A Merkle Company

happy marketer, A Merkle Company

Merkle Response Management Group

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