Understanding Digital Transformation: What Marketers Need to Know with Matt Naeger
Episode 2 | Jan. 26, 2021
Episode 2 | Jan. 26, 2021
What is digital transformation and how should organizations think about it? In this episode, host Jose Cebrian sits down with Matt Naeger, Chief Strategy Officer of Merkle Americas.
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Episode Details
Host
EVP, Vertical Lead, Automobility, Travel, and Entertainment, Merkle
Guest
Chief Strategy Officer, Americas, Merkle
Episode Notes
They discuss:
- What is Digital Transformation?
- What does Transformation look like in various industries?
- How can you show the value of digital transformation?
- Common mistakes to avoid