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Getting Started with Data Transformation with Gaelyn Almeida

Episode 3: | Jan. 26, 2021

Data transformation seems like a broad topic, but what does it actually mean for organizations and how can they measure it? In this episode, Merkle’s Gaelyn Almeida shares why this transformation is so important. 

Inside Job: Making CX Work

This podcast hosted by Jose Cebrian discusses CX transformation with the people who make it happen. Jose will interview guests across dentsu, brands, and partners to give listeners tips and examples of how transformation becomes a reality, from tech, to CRM, experience, and everywhere in between.

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Episode Details

Host

Senior Vice President, Marketing Strategy

Guest

Sr. Director, Technology Strategy

Episode Notes

Other discussion points:

  • What are the repercussions if this transformation isn’t made?
  • How marketers can get started
  • The importance of identity in data
  • Transformation
  • Common mistakes to avoid