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Taco Bell’s Digital Transformation to Connect All Channels with Niraj Revankar and Malia Alley

Episode 10 | Feb. 17, 2022

As the pandemic continues to affect business operations, Taco Bell has quickly adapted within the quick-serve-restaurant (QSR) space to connect the customer experience across a variety of channels, including in-app, online ordering, drive-through experience, and more. In this episode, we talk with Taco Bell’s Niraj Revankar and Malia Alley to uncover how their data and marketing platform teams work together to align on key projects to stand up use cases fast.

Other topics discussed:

  • Data fabric and its benefits
  • Key challenges during the CX transformation journey
  • Navigating organizational alignment during tech innovations

Resources:
2022 Customer Experience Imperatives

Inside Job: Making CX Work

This podcast hosted by Jose Cebrian discusses CX transformation with the people who make it happen. Jose will interview guests across dentsu, brands, and partners to give listeners tips and examples of how transformation becomes a reality, from tech, to CRM, experience, and everywhere in between.

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Episode Details

Host

EVP, Vertical Lead, Automobility, Travel, and Entertainment, Merkle

Guests

Director, MarTech & Omnichannel Platforms
Director, Customer Data

Taco Bell has quickly adapted within the quick-serve-restaurant (QSR) space to connect the customer experience across a variety of channels, including in-app, online ordering, drive-through experience, and more.

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