Driving Personalized Content at Scale with Alex Pepicelli (Adobe), Deepak Narisety, and Evan Nicholson
It’s no surprise that customer demand excellent digital experiences. In fact, the best experiences quickly become the new expectation for your customers. But how do marketers create these experiences at scale at the pace that customers demand? In this episode, Jose is joined by Adobe’s Alex Pepicelli and Merkle’s Deepak Narisety and Evan Nicholson to discuss how to develop compelling content and create efficiency to drive this scale fast.
Other topics discussed:
- Key takeaways from Adobe Summit 2021
- How to develop content at scale, fast
- Components needed to deliver on personalization at scale