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Navigating the Current State of B2B with Michael McLaren

B2B marketing has changed as buyers continue to get more used to personal experiences. B2B organizations have been forced to be creative to create leads and reach the right buyers (brand/digital ecosystem) in a world that was drastically changed by COVID-19. Brands need to engage audiences effectively in the immersive online world and connect the dots of buyers’ experience.

Other topics discussed:
•    How B2B has changed, causing a need for a better way
•    The state of data in B2B
•    The complexity of the B2B organization
•    Key mistakes that B2B organizations should avoid
•    Where to get started for CX transformation

Resources:
B2B CMO Guide to Navigating Complexity

Inside Job: Making CX Work

This podcast hosted by Jose Cebrian discusses CX transformation with the people who make it happen. Jose will interview guests across dentsu, brands, and partners to give listeners tips and examples of how transformation becomes a reality, from tech, to CRM, experience, and everywhere in between.

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Episode Details

Host

Senior Vice President, Marketing Strategy

Guest

Global B2B Lead

B2B organizations have been forced to be creative to create leads and reach the right buyers (brand/digital ecosystem) in a world that was drastically changed by COVID-19. Brands need to engage audiences effectively in the immersive online world and connect the dots of buyers’ experience.