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How Marketers Can Fully Leverage the Power of Video

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The Power of Thoughtfully Built Customer Journeys

A research report by The Winterberry Group, “The Evolution of Customer Journey Management, For Marketing and Beyond,” points out that the majority of brands – 58% – are struggling with customer journey management.
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Key Considerations for Building the New CX Tech Stack

Today, organizations must build tech capabilities that first solve for specific needs of the business and can scale for future needs. The development of the organization’s tech stack should be aligned to rapidly stand up use cases and quickly show value of the transformation investment.