We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Connecting Mobile Data to the Customer Database

Today, most mobile data is never connected to the customer database. This is an enormous missed opportunity for multi-channel segmented marketing. Connecting mobile data to the customer database enables much more than measurement and reporting, it enables analytics and insights that provide a more robust view of customers. Getting started can be achieved in a low risk, phased approach.

Download Merkle's Point of View paper, Connecting Mobile Data to the Customer Database, to learn about mapping your mobile strategy to align with the overall CRM strategy.