Today, most mobile data is never connected to the customer database. This is an enormous missed opportunity for multi-channel segmented marketing. Connecting mobile data to the customer database enables much more than measurement and reporting, it enables analytics and insights that provide a more robust view of customers. Getting started can be achieved in a low risk, phased approach.
Download Merkle's Point of View paper, Connecting Mobile Data to the Customer Database, to learn about mapping your mobile strategy to align with the overall CRM strategy.