By tracking and analyzing consumer activity across different communication touchpoints, segments and life cycles, the Consumer Engagement Monitor provides marketers with the benefits of:
Efficiency & Effectiveness: Determine where to spend the “next best dollar” across media and optimize the mix of consumers by life cycle stage and engagement level for your brands.
Insight: Demystify how different consumer activities drive conversion, engagement, and loyalty. This allows marketers to rank the impact of marketing activities and focus on the most influential programs resulting in both increased loyalty and brand advocacy.
Measurement: Quantify the engagement touch-points that move consumers toward increased engagement, loyalty, and brand advocacy versus those activities that foster inactivity and brand switching.
Real time Adjustment: Monitor brand engagement on an ongoing basis to forecast consumer involvement with the brand and make continuous adjustments accordingly.