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CRM 2.0: A Retail Banking Perspective

Traditionally, retail banks have focused on large-scale, product-focused campaigns. Today, changes in their marketing strategies are being driven by a combination of factors from the recession, to the emergence of non-traditional competitors, to the increased usage of digital media. This paper studies the transition of retail banks from traditional database marketing to the new generation of CRM.

To view the CRM 2.0 White Paper, click here