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CRM 2.0: A Retail Perspective

From Merkle’s perspective, the use of customer intelligence is a retailer’s key weapon in the battle to drive increased sales. CRM, the use of customer information to influence and change behavior in a way that maximizes customer value across the full lifecycle, is critical to Retail success. Retailers should leverage CRM enablers – data, strategy, technology and analytics – to answer these and other questions in a way that maximizes customer value, driving positive year-over-year sales comparisons.

To view the CRM 2.0 White Paper, click here