We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

CRM 2.0: A Travel Perspective

With the proliferation of shopping and buying channels, and the variety of travel-related services available, travel companies have more than one profile on the same person. And the data associated with each profile is important to mine for behavioral patterns. But a holistic look is necessary for truly integrated customer marketing (ICM)TM. Picking a starting point is often the hardest part of implementing true CRM in most organizations. This paper is an overview of our best practices approach.