Merkle continues its popular and revealing View from the Inbox™, a national study designed to measure and track attitudes and behaviors among U.S. digital and emerging media users, with emphasis on permission-based email, social networking and mobile marketing. Download this complimentary white paper to review the latest findings specific to nonprofit subscribers’ online usage and attitudes.
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Designing a Full-Funnel Facebook Audience Architecture
In 2018, Facebook accounted for 21.8% of total digital ad spend. With that weight of investment, getting Facebook right is critical to the success of your media program, and it all begins with your audience. Viewers of this webinar will be walked through the range of Facebook targeting capabilities, including using first-party data and signal-based full-funnel audience strategies. Join Merkle as we share best practices for maximizing your Facebook dollars through highly relevant, data-driven Facebook audience strategies.
