Merkle continues its popular and revealing View from the Inbox™, a national study designed to measure and track attitudes and behaviors among U.S. digital and emerging media users, with emphasis on permission-based email, social networking and mobile marketing. Download this complimentary white paper to review the latest findings specific to nonprofit subscribers’ online usage and attitudes.
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Not sure how to think about the difference between impressions and viewable impressions for your campaigns? Read on to find out about the importance of the distinction and what you should do about it.
