The last few years in the nonprofit industry could easily be described as “game-changing.” Nonprofits have never seen such drastic shifts. And, perhaps most unique is that these shifts have affected not only performance and results, but almost every part of an organization’s marketing & fundraising efforts. The very foundation of traditional, charitable fundraising strategy has been called into question.
But let’s not forget -- consumers are struggling to recover from the recession. Through this recovery, charitable giving has become a major casualty. Fundraisers must make shifts in their acquisition and relationship marketing programs to not just grow but sustain their programs. Download this point-of-view paper for an update on the 2011 Outlook for the Nonprofit Industry.