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Building CRM BRIC by BRIC: Successful CRM Strategies in the BRIC Markets

Global marketing has been a key initiative for decades, and in recent years, there has been an increased focus by U.S. companies on creating a single customer relationship marketing (CRM) strategy to drive growth across the globe. Download this paper to explore how top organizations are pushing CRM best practices into international markets, especially in the high-growth markets of Brazil, Russia, India and China, aka, the BRIC markets.