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Connected CRM & Big Data: What it Really Means for Marketing

Matt Mobley, Merkle's Senior Vice President, Digital Marketing Technology, discusses connected CRM and what it means for insurance and wealth management marketers. Traditional marketing channels are in decline, and we are focused on interacting with our insurance and wealth management consumers in the ever-increasing set of addressable channels and media. It's not that the traditional marketing world has ended, but we have to bring the conventional and digital realms together to better optimize and personalize our marketing efforts.