We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Connected CRM in BioPharma

In response to industry dynamics, and changes in how physicians access information, many pharmaceutical and biotech firms are moving from a purely product-focused marketing approach and adopting a more customer-centric approach through customer relationship marketing (CRM).